Retail and Consumer Management M.A

Degree:

Master of Arts

Teaching language

  • English

Languages

Courses are taught in English (100%).

Programme duration:

3 semesters

Beginning:

Winter and summer semester

More information on beginning of studies:

Winter semester – 1 October
Summer semester – 15 March

The programme will start for the first time in October 2018 (subject to permission).

Application deadlines:
2 May to 15 July for the following winter semester and 15 November to 15 January for the following summer semester

Tuition fees per semester in EUR:

None

Combined Master’s degree / PhD programme:

No

Joint degree / double degree programme:

No

Description/content:

This Master’s programme provides students with necessary conceptual and strategic skills to pursue a career in a variety of exciting retail and brand manufacturing industries – from lifestyle products to electronic consumer goods and automotive sales. The transfer and development of expertise in intercultural competencies in order to meet the considerable and growing demands of the increasingly globalized retail management completes the education.
The retail-specific work expertise of the professors conveys current knowledge, which is essential for a successful career in retail companies.
The programme is taught in English.

Students are trained in the following principles:

  • Retail Operations
  • Market Research and Market Environment
  • Retail Concepts
  • Value Management

Furthermore, a retail and consumer project is completed.

Course organisation:

First and second semester

Module / hours per week / course type / credit points

Retail Lab: Consumer Projects and Project Management / 4 / lecture with exercise / 5
Retail & Consumer Management / 4 / lecture with exercise / 5
Electives / 4 / lecture with exercise / 5
Market Research and Consumer Behaviour in Retailing / 4 / lecture with exercise / 5
Trademark, Retail and Consumer Law / 4 / lecture with exercise / 5
Retail Locations and International Retailing / 4 / lecture with exercise / 5
Digital Commerce / 4 / lecture with exercise / 5
Retail Branding and Store Marketing / 4 / lecture with exercise / 5
Strategic Retail Management, Merger and Acquisitions in Retailing / 4 / lecture with exercise / 5
Digital Marketing / 4 / lecture with exercise / 5
Sales and Customer Lifecycle Management / 4 / lecture with exercise / 5
Supply Chain Management in Retailing / 4 / lecture with exercise / 5

Third semester

Module / hours per week / course type / credit points

Retail and Consumer Project / 4 / seminar and project work / 5
Master’s thesis / variable hours per week / final project / 25

International elements

  • International guest lecturers

Course-specific, integrated German language courses:

No

Course-specific, integrated English language courses:

No

The course of study can be taken entirely online:

No

Digital learning and teaching modules

  • Video learning

Description of e-learning elements

Practical projects, research projects and simulations, as well as applied research projects on digital issues like logistics, multi-channel, etc.

Participation in the e-learning course elements is compulsory:

No

Can ECTS points be acquired by taking the online programmes?

Yes

Can the e-learning elements be taken without signing up for the course of study?

Yes

Tuition fees per semester in EUR:

None

Semester contribution

All students will have to pay a student services fee of 42 EUR per semester.

Costs of living:

Student organisations estimate that costs of living are approx. 700-800 EUR per month, depending on individual needs and expectations.
Mandatory health insurance in Germany will cost a student around 80 EUR per month.

Funding opportunities within the university:

Yes

Description of the above-mentioned funding opportunities within the university:

There are different scholarships that are available to enrolled students: Deutschlandstipendium, Oskar-Karl-Foster, etc. The International Office offers scholarships as well.
There usually is a selection process involved.

Academic Admission Requirements

Programme admission requirements:
1. An economics or retail-oriented Bachelor’s degree from a German university with at least 210 ECTS credit points or an equivalent qualification from a university in Germany or abroad. A certificate must be submitted as proof. The Examination Commission decides on equivalence.
2. A successfully completed selection procedure (requirements and design of the procedure are laid down in Annex 2 and § 4 of the Programme and Examination Regulations)
3. Sufficient command of the English language, as the programme is held entirely in English (level B2 of the Common European Framework)

Language requirements:

1. Fluent or adequate English skills (level B2 of the Common European Framework)
2. Basic German skills (level A1 of the Common European Framework) by the end of the first semester

Application deadline

Application deadlines:
2 May to 15 July for the following winter semester and 15 November to 15 January for the following summer semester

 

 

 

 

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